MediaSense: Make Social Media Marketing Work For You!



  • 09:30 – 10:10

    Registration and Mid-Morning Coffee and Tea

  • 10:10 – 10:20

    Welcome and Opening Remarks

    Conference Chair: Hal Josephson

  • 10:20 – 11:00

    Keynote: Amplify Your Digital Profile & Social Media Presence

    Jon Leland, President, Combridges, USA Founder, NewMarU

  • 11:00 – 12:15

    (Re)Design Your Key Thinking / Build Your Next Strategy

    • What are the core ideas that can help your company?
    • What strategies are a must – the baseline necessities?
    • How does good strategy effectively drive your tactics?

    Jon Leland moderates a dialogue and mini -brainstorm with:

    • Hayden Raw, Co-Founder, Commonroom
    • Duncan Shand, Co-Founder YoungShand
  • 12:15 – 13:00

    Networking Luncheon

  • 13:00 – 14:15

    Part One: Social Media Case Studies/Stories

    What specific programs are working? How and why?

    How bankable are certain social media marketing techniques?

    • Tim Pointer & Matt Rowe, Founders, Uprise
    • Greg Forsythe, Marketing Manager, NZ2011
    • Debbie Ebbitt, Group Marketing Manager, Redwood Cellars
    • Simon Young, Partner, Connector, Sy Engage
  • 14:15 - 14:20

    Five Minute Stretch

  • 14:20 - 15:30

    Part Two: Social Media Case Studies/Stories

    What are some of the most innovative SM changes?
    What trends can be leveraged for business success?

    • Richard Irvine, Online Community Manager, Telecom
    • Ben Young, Co-founder, Marketing Director, Young & Shand
    • Anna Henwood, Brand Manager, Tourism NZ
    • Tim Norton, CEO and Founder, 90 Seconds
  • 15:30 - 15:45

    Afternoon Discussion and Coffee Break

  • 15:45 – 16:45

    What Analytics Assure the Best Measure?

    How do you measure social media marketing success?
    What are the latest and coming innovative software tools?

    Panel discussion moderated by Jon Leland

    • Matt Miller, Co-founder, Mogul
    • Tom Reidy, CEO, Catalyst 90
    • Justin Flitter, Social Media for Business
  • 16:45 – 17:15

    Closing Dialogue: How Social Media Will Change Your Business Practices

    • How can social media best help your business compete?
    • How can you position to take advantage of this coming wave?

    Moderated by Hal Josephson, Managing Director, NZ Access Ltd.

    Joined by Keynote Speakers, Panelists and Conferees.

  • 17:30 – 19:30

    End-of-day Networking Drinks & Nibbles

    Join MediaSense sponsors for a “Keep the Conversation Going” after-party at La Zeppa. Speakers, conferees, and guests are invited to mix and mingle, compare notes from the day’s dialogue and enjoy an evening of food, wine, and hospitality at La Zeppa on Drake Street.


NOTE: Some panelists may change prior to conference date.

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