Speakers

Keynote: Amplify Your Digital Profile & Social Media Presence

Jon Leland, President and Creative Director, ComBridges.com

@joncombridges

Jon Leland is a leading communication expert who has been an innovator for almost 40years. In the seventies, Mr. Leland founded one of the first narrowcast radio networks. In the eighties, he was a cable TV pioneer as founding director of creative services at USANetwork. In the nineties, Leland wrote and produced “future vision” video programs for companies like Pacific Bell and a prototype interactive TV application for Oracle Corporation, which was displayed at Disney World’s Epcot Center.

Over the last 20 years, Mr. Leland’s mission has been to “Span the Grand Canyon Gap between people and technology.™” He does this through his creative services company, ComBridges, which provides marketing consulting, website design & development, SEO and other services. Jon also provides valuable insights via social networks, his blogs and YouTube channel.

Most recently Jon is the author of the e-book, “What Every Business Needs to Know About Internet Marketing” and the Founder and Dean of New Marketing University, NewMarU.com, is a membership website dedicated to online social media and Internet marketing education for professional people. Mr. Leland has led Internet marketing workshops at Inc. 500, Growing the Organization, Corporate Computing Expo, MacWorld and other conferences.

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What Analytics Assure the Best Measure?

Tom Reidy, Managing Director of Catalyst90 - Panelist

@TomReidy

Sales, marketing and the quest for ultimate customer service, plus a dash of email and social media marketing for fun.

I am the founder of Catalyst90, the Social Media Engagement Agency. I’m a solutions focussed creative thinker, with more than a decade of technical sales and marketing experience, and more than three years of experience in social media.

At Catalyst90 we provide awesome social media strategy and tactics for our clients, developing integrated and creative social media experiences for their customers.

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Part One: Social Media Case Studies/Stories

Simon Young, Partner, Connector, Sy Engage - Panelist

@simonyoung

Simon is partner and connector at sy-ENGAGE, a consultancy firm that specialises in creating possibilities through social engagement.

Simon has been a thought leader in the online communications space since 2001, having written many articles on the future of marketing, management and innovation. Simon’s also a sought-after public speaker, having spoken and presented in China, Australia and New Zealand, including presenting courses for the University of Auckland, and guest lecturing at the University of Otago.

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Part Two: Social Media Case Studies/Stories

Tim Norton, CEO and Founder, 90 Seconds - Panelist

@timmynorton

Tim Norton (90 Seconds CEO and Founder) is a recognised expert at building online communities and web products (Heaps!, Challenge For Change, Made From New Zealand, PlanHQ).  90 Seconds is his latest venture, and has produced 1000+ videos exclusively for the web over the last 18 months.  Tim is a passionate Kiwi and committed  to developing a global audience to watch and engage with these videos!

90 Seconds is an entrepreneurial business with an innovative model focused on high volume, high quality and low cost web video production. With proprietary software managing the production process, 90 Seconds can produce dozens of videos a week all round the country. 90 Seconds has a subsidiary based in Bristol, UK and is currently expanding into Sydney and Melbourne. In 2012 90 Seconds plans to expand rapidly into KEY MARKETS such as the US, China, South Africa, Ireland, Canada and Argentina as part of a strategy to leverage relationships built during the Rugby World Cup. 90 Seconds has secured a cornerstone partnership with Auckland Council funded (ATEED) to produce 100+ videos before, during and after the RWC promoting Auckland as a great place to live, invest and do business.

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(Re)Design Your Key Thinking / Build Your Next Strategy

Hayden Raw, Head of Digital Strategy, The Common Room - Panelist

@haydenraw

Hayden Raw is head of digital strategy of The Common Room, a collaborative communications agency.

Hayden has expertise in how and why people engage with stuff online. Hayden has worked on projects ranging from complex website builds to innovative new iPad/iPhone applications for brands like National Geographic, Living Nature and the National Energy Research Institute.

Hayden creates brand, marketing and advertising strategies to help clients go far beyond traditional approaches to customer acquisition and retention — which is a fancy way of saying that he gets to muck around on the internet all day.

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Part Two: Social Media Case Studies/Stories

Anna Henwood, Brand Manager, Tourism New Zealand - Panelist

Anna joined Tourism New Zealand this year to manage the Brand and Social Media area for the business. Prior to this she was with STA Travel for three years as Marketing and Communications Manager NZ, While there, Anna worked on both their ATL campaigns and online development including web, mobile and social media. Prior to this, Anna worked in London and Sydney in predominantly brand and online focused roles in a range of industries including Professional Services, Research and Online Gaming.

Tourism New Zealand recently repositioned the New Zealand 100% Pure brand globally to focus on redefined key global brand attributes that are communicated in a localised manner. The social strategy mirrors this approach and has both a global and regional focus, to ensure community engagement is relevant as well as works towards the business’ objectives.

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What Analytics Assure the Best Measure?

Justin Flitter, Social Media Specialist - Panelist

@JustinFlitter

Justin is a Social Media Consultant. With New Zealand and International experience he advises companies on Social Media Best Practice in Strategy, Marketing, Optimization, Market Intelligence and Analytics. Justin currently working with companies in Australia and New Zealand developing and activating Social Media Strategies. Justin has worked with San Francisco based Zendesk.com, Urgent Couriers, Tourism companies and Hotels, Recruitment companies, Public Relations and Marcom agencies and more. Justin takes pride in delivering creative, results driven strategies focused on engaging content, influencer participation and the
customer experience.

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Part One: Social Media Case Studies/Stories

Greg Forsythe, Marketing Manager NZ 2011 - Panelist

Greg Forsythe has nearly 30 years’ experience in marketing agencies, producing campaigns for major marketers including: Mitsubishi Motors, Holden New Zealand, DB Breweries and ANZ.  As a Wellingtonian, Greg also has experience working with government organisations including Inland Revenue, ACC, EQC, Ministry of Education and New Zealand Police. In 2008, Greg set up his own marketing communications consultancy, Relay Communications, that has produced campaigns for clients, Datam, EQC and i-SITE New Zealand and was contracted as Marketing Manager for the New Zealand 2011 Office in October 2010.

The NZ 2011 Office was established to ensure that New Zealand makes the most of the opportunities afforded by hosting RWC 2011.  The main areas of focus
are the REAL New Zealand Festival and Showcase, community and business engagement programmes and the NZ 2011 Business Club. The NZ 2011 Office is
making extensive use of social media to: increase awareness for Office initiatives, to drive traffic to their websites and social media platforms and to nurture engagement between New Zealanders and our overseas visitors prior to, during and after RWC 2011.

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(Re)Design Your Key Thinking / Build Your Next Strategy

Duncan Shand, General Manager - Panelist

Young & Shand is a strategic digital marketing agency that takes a word of mouth approach to transform business.

Duncan Shand – has 20 years corporate experience across a range of NZ businesses, including NCR, Air New Zealand, ICPbio, and ihug. Duncan’s worked with: House of Travel, Vodafone, Barkers, Accomplish, Weta Trimarans and The IceHouse. Duncan’s focus is on marketing strategy and online marketing.

 

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Part Two: Social Media Case Studies/Stories

Ben Young, Marketing Director - Panelist

Young & Shand is a strategic digital marketing agency that takes a word of mouth approach to transform business.

Ben Young – is a digital expert, he started the bwagy blog in 2008, writes for the NZHerald and published ‘The Best Ideas are Free’. Ben has a decade of experience in the Internet Marketing field, from SEO, ppc, to blogging and social media he’s seen it all.  These days his focus is on strategy; helping
businesses understand and utilise the space strategically.

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Part One: Social Media Case Studies/Stories

Tim Pointer and Matt Rowe, Co-Founder and CEO, Uprise - Panelist

@upriseNZ

Tim is an online media enthusiast and has been involved in the strategy side of Internet marketing since 2003, specializing in Search Engine Marketing and Social Media. Tim has a BCA in Marketing, International Business and Commercial Law and has studied the new laws around email marketing and online communications that affect businesses.

Matt graduated from Victoria University in 2009 with a BCA majoring in Marketing & Management. Before creating Uprise he spent two years as a Media Analyst at a leading New Zealand PR company where he had a first hand experience of the rise of Social Media in business marketing and communications strategies.

Company Bio:

Uprise (formerly i-Marketing), established in 2009, is a leading company focused on developing and implementing customised online marketing strategies. Uprise has been running very successful Social Media for Business seminars around New Zealand and will be speaking at international events in Australasia in 2011-12. From small start-ups to Fast 50 companies, Uprise focuses on creating results based solutions for their clients; unique to the markets they are in.

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Part Two: Social Media Case Studies/Stories

Richard Irvine, Telecom's Online Community Communications Manager - Panelist

@richirvine

Richard’s role is to define Telecom’s social media strategy and lead the online response team.

Richard has held a number of communications roles across Telecom’s Retail and Wholesale businesses before joining the corporate external media relations team. Richard blogs sporadically at sportreview.net.nz and richardirvine.com and lives in Auckland.

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What Analytics Assure the Best Measure?

Matt Miller, Managing Director and Co-Founder, Mogul - Panelist

@MogulWebsites

Matt Miller has a wealth of experience in digital marketing and web development. For the past eight years, he has managed online businesses, designed web applications, and formulated digital marketing strategies for a variety of NZ organizations in both the private and public sector.

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Closing Dialogue: How Social Media Will Change Your Business Practices

Hal Josephson, Founder and Managing Director, NZ Access Ltd. - Closing Moderator + MediaSense Program Designer and Producer

@mediasensenz

Hal has helped businesses identify and execute trans-border market development programs in and around the Pacific Rim and has worked extensively to build alliances and to do business in China. In addition, Hal has been the annual Program Chair for the Digital Entertainment Leadership Forum (DELF) and the Cyberport Venture CapitalForum (CVCF) in Hong Kong. Hal recently launched the Web 3.0 Asia conference.

Hal was Executive Director for NewMedia magazine’s INVISION Festival, the largest North American awards program honouring creators of digital content in all media. During this period, Hal was also the primary US consultant and Silicon Valley liaison for Australia Multimedia Enterprise (AME), a $55M AU new media venture fund based in Sydney. Prior to this, Hal was Vice President of Infotainment World, producers of the highly successful video gaming conference, Electronic Entertainment Expo (E3). Before this position, Hal spent two years as President and Executive Producer of the Motorola sponsored Interactive Media Festival held in LA in conjunction with Digital World.

During the early nineties, Hal was the Director of Worldwide Business Development andIndustry Relations for The 3DO Company. Hal was a Boulder, Colorado entrepreneurand co-founder of two IT-related public companies, TeleMedia, a teleconferencing production and human factors training business and StarCom Inc., a private satellite entertainment company.

Hal has industry experience in software licensing, teleconferencing, computer games, satellite communications, TV broadcasting, video production and interactive media plus specific expertise in international business development with an emphasis on strategic and tactical trans-border marketing. In addition, Hal has a second career in event design.

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